by Pascale Gieryn | Aug 5, 2024 | Marketing
The most common way of organising and sorting content in any Marketing Automation platform but specifically in both Pardot and Marketing Cloud is via folders. However, as a marketer how should you file content so that it is easy to find and follow for the person...
by Pascale Gieryn | Jan 28, 2024 | General, Marketing
With Email domains getting stricter about what and who they let into recipients’ inboxes, Marketing automation platforms like Pardot, HubSpot, Outreach, and SendWithus (to only name a few) are taking steps to make sure we are ahead of the curve. For those that...
by Pascale Gieryn | May 23, 2023 | General, Salesforce Administration, Salesforce Certifications, Starter Administration
Salesforce recently released the Salesforce Associate Exam to bridge the gap between logging in for the first time in Salesforce and becoming a superuser of your Salesforce instance. You can skip this exam and go straight to the Salesforce Administrator Certification...
by Pascale Gieryn | Aug 31, 2022 | Additional Salesforce Features, General, Marketing, Salesforce Administration
The Mailchimp integration allows marketers to segment data within Salesforce! Marketers can send these segmented, up-to-date sets of data (called Queries) straight into Mailchimp for use as a sending list for a campaign. In this article, you will find 3 ways of...
by Pascale Gieryn | May 3, 2022 | Marketing, Pardot
Balancing Privacy and User identification with First Party Tracking and what it means for Pardotters (Marketing Cloud Account Engagement). Marketers have been using cookies with third-party tracking to identify what content is accessed, where people go, and what...
by Pascale Gieryn | Feb 3, 2022 | Pardot, Starter Administration
What does a business that runs on Salesforce do if a lead is now a contact but returns for a new product, service, or any other opportunity? A queue cannot be created on Contacts – only leads, cases, and custom objects. So how do you report and ensure that...
by Pascale Gieryn | Jan 30, 2022 | Additional Salesforce Features, Supercharged Administration
Getting Data into Tableau from all streams of Data Sources allows your teams to combine analytics as well as view and track campaign progress. Connecting Google Analytics or any external data source to Tableau can be done following these steps: Log into Tableau...
by Pascale Gieryn | Jan 24, 2022 | Additional Salesforce Features, Pardot, Salesforce Administration, Starter Administration
Salesforce is well-known for developing a platform that provides a 360 view of the customer so that you can stay connected to your clients in every way. Building your website or hosting pages on Experience Cloud is one way to keep a single source of truth to all...
by Pascale Gieryn | Jan 12, 2022 | Marketing, Marketing Cloud, Salesforce Certifications
Read Part 1 here to get a full picture of the Marketing Cloud Setup. Dive deeper into Marketing Cloud Setup below where we explore some of the core feature concepts. From Address Management: If you have a Sender Authentication Package (SAP), you will see your...
by Pascale Gieryn | Jan 10, 2022 | Marketing, Marketing Cloud, Salesforce Certifications
Getting started with Marketing Cloud Setup can be tricky, make sure you understand what each section in setup requires before getting started. Navigating Settings: Once your username and password have been set, log in. There are two ways to get to Set...
by Pascale Gieryn | Nov 30, 2021 | Marketing, Marketing Cloud, Pardot
As a Consultant in the marketing space, there are a number of campaigns we come across through each initial implementation. As part of an implementation of Pardot or Marketing Cloud, it is always beneficial to run a campaign alongside the implementation team to guide...
