by Pascale Gieryn | Nov 30, 2021 | Marketing, Marketing Cloud, Pardot
As a Consultant in the marketing space, there are a number of campaigns we come across through each initial implementation. As part of an implementation of Pardot or Marketing Cloud, it is always beneficial to run a campaign alongside the implementation team to guide...
by Rebecca Heald | Sep 19, 2021 | Salesforce Administration, Starter Administration
Validation Rules are useful tools for ensuring your data is clean and that relevant information is captured in context by users. Instead of making fields required and possibly alienating your users and negatively influencing adoption, careful planning with validation...
by Rebecca Heald | Sep 19, 2021 | Marketing Cloud
Marketing Cloud has different ways to personalise content and messages that are very impressive. This post focuses on AmpScript in personalisation strings. AMPScript is a language that can be embedded into templates, applications and landing pages to personalise them....
