by Pascale Gieryn | Aug 5, 2024 | Marketing
The most common way of organising and sorting content in any Marketing Automation platform but specifically in both Pardot and Marketing Cloud is via folders. However, as a marketer how should you file content so that it is easy to find and follow for the person...
by Pascale Gieryn | Jan 28, 2024 | General, Marketing
With Email domains getting stricter about what and who they let into recipients’ inboxes, Marketing automation platforms like Pardot, HubSpot, Outreach, and SendWithus (to only name a few) are taking steps to make sure we are ahead of the curve. For those that...
by Rebecca Heald | Jul 16, 2023 | Marketing, Marketing Cloud
For reporting on sends and journeys you have a selection of standard Marketing Cloud reports that are located in Email Studio under the Tracking menu. Additionally, if you have access to Datorama, you will have key dashboards and pivot table reporting available. You...
by Rebecca Heald | Jul 10, 2023 | Marketing, Marketing Cloud
Gaining insights into your prospects within Marketing Cloud is possible with a number of tools integrated into Marketing Cloud. We can use these insights to build better relationships with our audiences through customised journeys. Analytics builder helps with...
by Rebecca Heald | Jul 2, 2023 | Marketing, Marketing Cloud
Datorama is the addition to the Marketing Cloud suite that replaces the end-of-life Discover Reporting. Discover Reporting Tool support and updates are scheduled to end as of 21st April 2022. An overview of Email Reports is here. An overview of Analytics Builder...
by Rebecca Heald | Sep 14, 2022 | Marketing, Marketing Cloud
This article is a summary of what possible analytics and metrics are available in each Social Studio instance alone. It is an introduction to Social Studio Analyze highlighting some elements that have interested me. There are three tools to build up your Analytics in...
by Rebecca Heald | Sep 1, 2022 | Marketing Cloud
Social Studio has a flexible roles based access control structure to enable users to carry out their tasks. There are Roles that apply to the whole Social Studio tenant and those that apply to a Workspace. This article focuses on the use case that the...
by Pascale Gieryn | Aug 31, 2022 | Additional Salesforce Features, General, Marketing, Salesforce Administration
The Mailchimp integration allows marketers to segment data within Salesforce! Marketers can send these segmented, up-to-date sets of data (called Queries) straight into Mailchimp for use as a sending list for a campaign. In this article, you will find 3 ways of...
by Pascale Gieryn | May 3, 2022 | Marketing, Pardot
Balancing Privacy and User identification with First Party Tracking and what it means for Pardotters (Marketing Cloud Account Engagement). Marketers have been using cookies with third-party tracking to identify what content is accessed, where people go, and what...
by Pascale Gieryn | Feb 3, 2022 | Pardot, Starter Administration
What does a business that runs on Salesforce do if a lead is now a contact but returns for a new product, service, or any other opportunity? A queue cannot be created on Contacts – only leads, cases, and custom objects. So how do you report and ensure that...
by Pascale Gieryn | Jan 24, 2022 | Additional Salesforce Features, Pardot, Salesforce Administration, Starter Administration
Salesforce is well-known for developing a platform that provides a 360 view of the customer so that you can stay connected to your clients in every way. Building your website or hosting pages on Experience Cloud is one way to keep a single source of truth to all...
by Pascale Gieryn | Jan 12, 2022 | Marketing, Marketing Cloud, Salesforce Certifications
Read Part 1 here to get a full picture of the Marketing Cloud Setup. Dive deeper into Marketing Cloud Setup below where we explore some of the core feature concepts. From Address Management: If you have a Sender Authentication Package (SAP), you will see your...
by Pascale Gieryn | Jan 10, 2022 | Marketing, Marketing Cloud, Salesforce Certifications
Getting started with Marketing Cloud Setup can be tricky, make sure you understand what each section in setup requires before getting started. Navigating Settings: Once your username and password have been set, log in. There are two ways to get to Set...
by Pascale Gieryn | Nov 30, 2021 | Marketing, Marketing Cloud, Pardot
As a Consultant in the marketing space, there are a number of campaigns we come across through each initial implementation. As part of an implementation of Pardot or Marketing Cloud, it is always beneficial to run a campaign alongside the implementation team to guide...
by Rebecca Heald | Sep 19, 2021 | Marketing Cloud
Marketing Cloud has different ways to personalise content and messages that are very impressive. This post focuses on AmpScript in personalisation strings. AMPScript is a language that can be embedded into templates, applications and landing pages to personalise them....
