by Rebecca Heald | Jul 16, 2023 | Marketing, Marketing Cloud
For reporting on sends and journeys you have a selection of standard Marketing Cloud reports that are located in Email Studio under the Tracking menu. Additionally, if you have access to Datorama, you will have key dashboards and pivot table reporting available. You...
by Rebecca Heald | Jul 10, 2023 | Marketing, Marketing Cloud
Gaining insights into your prospects within Marketing Cloud is possible with a number of tools integrated into Marketing Cloud. We can use these insights to build better relationships with our audiences through customised journeys. Analytics builder helps with...
by Rebecca Heald | Jul 2, 2023 | Marketing, Marketing Cloud
Datorama is the addition to the Marketing Cloud suite that replaces the end-of-life Discover Reporting. Discover Reporting Tool support and updates are scheduled to end as of 21st April 2022. An overview of Email Reports is here. An overview of Analytics Builder...
by Rebecca Heald | Sep 14, 2022 | Marketing, Marketing Cloud
This article is a summary of what possible analytics and metrics are available in each Social Studio instance alone. It is an introduction to Social Studio Analyze highlighting some elements that have interested me. There are three tools to build up your Analytics in...
by Rebecca Heald | Sep 1, 2022 | Marketing Cloud
Social Studio has a flexible roles based access control structure to enable users to carry out their tasks. There are Roles that apply to the whole Social Studio tenant and those that apply to a Workspace. This article focuses on the use case that the...
by Pascale Gieryn | Jan 12, 2022 | Marketing, Marketing Cloud, Salesforce Certifications
Read Part 1 here to get a full picture of the Marketing Cloud Setup. Dive deeper into Marketing Cloud Setup below where we explore some of the core feature concepts. From Address Management: If you have a Sender Authentication Package (SAP), you will see your...
by Pascale Gieryn | Jan 10, 2022 | Marketing, Marketing Cloud, Salesforce Certifications
Getting started with Marketing Cloud Setup can be tricky, make sure you understand what each section in setup requires before getting started. Navigating Settings: Once your username and password have been set, log in. There are two ways to get to Set...
by Pascale Gieryn | Nov 30, 2021 | Marketing, Marketing Cloud, Pardot
As a Consultant in the marketing space, there are a number of campaigns we come across through each initial implementation. As part of an implementation of Pardot or Marketing Cloud, it is always beneficial to run a campaign alongside the implementation team to guide...
by Rebecca Heald | Sep 19, 2021 | Marketing Cloud
Marketing Cloud has different ways to personalise content and messages that are very impressive. This post focuses on AmpScript in personalisation strings. AMPScript is a language that can be embedded into templates, applications and landing pages to personalise them....
