by Pascale Gieryn | May 3, 2022 | Marketing, Pardot
Balancing Privacy and User identification with First Party Tracking and what it means for Pardotters (Marketing Cloud Account Engagement). Marketers have been using cookies with third-party tracking to identify what content is accessed, where people go, and what...
by Pascale Gieryn | Feb 3, 2022 | Pardot, Starter Administration
What does a business that runs on Salesforce do if a lead is now a contact but returns for a new product, service, or any other opportunity? A queue cannot be created on Contacts – only leads, cases, and custom objects. So how do you report and ensure that...
by Pascale Gieryn | Jan 24, 2022 | Additional Salesforce Features, Pardot, Salesforce Administration, Starter Administration
Salesforce is well-known for developing a platform that provides a 360 view of the customer so that you can stay connected to your clients in every way. Building your website or hosting pages on Experience Cloud is one way to keep a single source of truth to all...
by Pascale Gieryn | Nov 30, 2021 | Marketing, Marketing Cloud, Pardot
As a Consultant in the marketing space, there are a number of campaigns we come across through each initial implementation. As part of an implementation of Pardot or Marketing Cloud, it is always beneficial to run a campaign alongside the implementation team to guide...
